This is a complete sample audit for the fictional store northbean.co, so you can see exactly what you get before entering anything. Your real audit is generated live from your own store.
You're winning the expensive part — and losing people right after the click.
Your traffic is healthy and your product page does its job. The leak is downstream: a quiet add-to-cart step, an email program that isn't protected at the domain level, and almost no one comes back for a second bag. In your under-$40 bracket, that repeat gap is where the real money is.
Edge candidate inferred from review language: freshness (recurring in on-site review language). We build the positioning test around it rather than assuming it.
Estimated monthly opportunity left on the table
$2,633 – $3,762/mo
Method: Two computed gaps — conversion-vs-bracket and email-and-retention — from your ranges against the under-$40 benchmark (4.6% median), with retention folded into the email lever (not double-counted). Capped at 35% of your ~$10,750/mo estimated revenue, so the opportunity never exceeds what the store makes. Shown as a conservative range.
Conversion gap vs your AOV bracket
Lifting conversion halfway to the 4.6% bracket median (~1.18 pts × ~12,500 visitors × $30 AOV), scaled to the revenue cap
$3,236/mo
Email & retention (flows you're not running)
~202 monthly flow-entrants × $1.94 flow RPR × ~60% missing, plus a segmentation lift on ~1,344 engaged subscribers. Repeat-purchase revenue is captured here (post-purchase/win-back), not counted separately.
$526/mo
Figures are estimates based on the ranges you provided and curated category benchmarks — not guarantees. Results vary by store and execution and are not typical. See terms & disclaimers.
Cross-domain scorecard
Conversion vs your AOV bracket
Your derived rate ~2.2% is under 60% of the 4.6% bracket median (under $40) — a genuine outlier.
Critical
Email deliverability (SPF/DKIM/DMARC)
SPF + DKIM present, but no DMARC record — a fast, unfakeable add (most stores are in the same spot).
Needs work
Retention / repeat rate
Acquisition-heavy mix — repeat rate is your biggest untapped lever.
Needs work
Brand & product signal
Clear value props (4) and single-origin story land well on-site.
Strong
What this audit is built on
Store platform detected: Shopify.
Live price points seen: $16, $18, $21, $44 (bundle).
Current hero copy: “Single-origin coffee, roasted fresh.”
Subscription/refill option present on-site.
Tracking: Meta pixel present, GA present.
Email auth: SPF ✓, DKIM ✓, DMARC missing.
Conversion derived from your ranges: ~2.2% vs 4.6% bracket median.
Review language points to: freshness, taste (Judge.me widget).
Category is actively advertising (5 live ads seen in the Ad Library).
Get it fixed — done for you, in a day.
An agency would charge ~$8,000 for this scope. AI collapses the cost, so we win on volume.
Best value
The Grow Bundle$497
All five deliverables — Messaging, Advertising, Email, CRO, Social — built to feed each other. One revision each.
Start with Messaging$97 $197
Your positioning, angles, and landing copy — the foundation everything else builds on.
Secure checkout by FastSpring — we never touch card data. Test mode.
Common questions
Why only $497? This used to take an agency a month. AI does the heavy lifting now — we win on volume, not margin. The value anchor is ~$8,000 of comparable agency scope.
Is this just AI? Every finding is about northbean.co specifically — your under-$40 bracket, your missing DMARC record, your actual $16–$21 pricing. Run it on any other store and you'd get a completely different audit.
Will I actually use it? You get finished work — copy ready to ship, tests ready to run — not a to-do list.
THE GROW PROGRAMSample audit